About Iris
Iris is your new best friend in fashion, here to educate you on the impacts of your fashion purchases.
Iris is a sustainability analyst & shopping assistant, designed to empower you to make informed decisions about your fashion choices. While you shop, Iris provides valuable insights into the materials and lifecycle of the items you’re browsing.
Iris is currently available to the public as a web application, and will soon be available for download as a browser extension.
Vision
At Iris, we want to live in a world where people are empowered to make educated decisions about the things that affect their lives and their environment. We're here to deliver this through innovation and education.
Mission
We’re on a mission to pioneer the value of education in the fashion industry by giving consumers a transparent understanding of the impacts of their purchasing decisions.
We want our community to be equipped with the knowledge of how their fashion purchases align with their values and make it easy to shop more responsibly.
Why Now?
The fashion industry is well known as one of the most harmful industries to people and planet. While an agreed definition on what makes our clothes "sustainable" is yet to be confirmed, we want to educate you on the various impacts of fashion items so you can decide for yourself.
Enter Iris, here to help you learn easily and shop thoughtfully.
Its your friendly guide to understanding the true impact of what you wear, so you can shop smarter and with your values in mind.